UAE Pro League Enhances Matchday Experience with Snapchat Debut at Super Cup

In a groundbreaking move, the UAE Pro League elevated the fan experience at the UAE Super Cup by introducing Snapchat's augmented reality (AR) technology. The clash between Shabab Al Ahli and Sharjah at Al Maktoum Stadium witnessed Shabab Al Ahli emerging victorious in the debut of this cutting-edge initiative, claiming the first title of the 2023-2024 season.

The use of Snap’s technology added an extra dimension of excitement to the Super Cup match by incorporating various AR Lens effects into live fans' shots displayed on the big screens, creating a vibrant and interactive atmosphere for spectators. It was made possible by Snap’s Camera Kit software, which enables partners to bring Snap AR into their own applications, websites, and even physical locations.
This initiative marked a significant advancement in fan engagement during the first title of the season 2023/24.

The UAE Pro League's adoption of Snapchat’s technology positions it as a trailblazer in the Middle East and North Africa region in utilizing such innovative digital solutions in sports.

Snapchat's AR Lens effects were seamlessly integrated into live fan shots displayed on large screens, injecting an additional layer of excitement and interactivity into the Super Cup atmosphere. The utilization of Snap's Camera Kit software allowed partners to incorporate Snap AR into their applications, websites, and physical locations, creating a dynamic visual spectacle.

This pioneering use of technology signifies a significant leap forward in fan engagement, setting the tone for an immersive experience in the 2023/24 season. The UAE Pro League's embrace of Snapchat's technology positions it as a trailblazer in the Middle East and North Africa, showcasing a commitment to enhancing live match experiences through cutting-edge digital solutions.